India: Impala restarts ‘Belo cash back offer’

Impala Distillery and Brewery Ltd, Margao, the bottler’s of beer brand Belo, have restarted its popular ‘Belo cash back offer’ for the consumers ‘Under the crown’ wherein the consumers are offered cash up to Rs 50,000 and a free Belo beer, The Navhind Times posted May 30.
The Belo 650 ml beer crowns, now have denominations of Rs 5, Rs 10, Rs 1,000, Rs 5,000, Rs 10,000 and Rs 50,000 as cash rewards and free Belo beer pints and quarts inside them, says a press release issued here.

While Rs 5, Rs 10 and the free Belo beer crowns can be exchanged instantly with the retailers, the consumers are required to contact the company directly or any of its two distributors, M/s AIl Seasons Distributors, Margao and M/s Kompass Distributors, Porvorim for rewards above Rs 1000, adds the release.

Impala Distillery and Brewery has a most modern bottling plant situated at Assolda-Quepem. Kings Pilsner, is its another popular beer. It has the experience of bottling Kingfisher and Haywards, India’s two major beer brands for Goa as well as other states, reveals the press release.

It also exports beer to other countries and has a line for canned beer production in 330 and 500 ml cans. This is the only plant in Goa with a canned beer production line and is among the few plants in India, mentions the release.

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